Throughout the book the authors refer to the reptile as she. Hatching the reptile atlanta attorney don keenan and jury consultant robert ball first introduced their brainchild to the world in reptile, the 2009 manual of the plaintiffs revolution, and now claim it is revolutionizing the way the trial attorneys approach and win their cases. Learn how to make tort reforms impact on juries insignificant by using the. The authors posit that the forces behind tort deform hijacked the reptile by fraudulently portraying plaintiffs lawyers as a menace to society. Keenan reptile the 2009 manual of the plaintiffs revolution on right now. The theory gained prominence when trial consultant david ball and trial attorney don keenan published their book, reptile. The building blocks of a reptile strategy in a commercial vehicle case are consistent and familiar. Stetson university college of law floridas first law school. Voir dire keenan ball method of general and case specific voir dire dvd, 2010, balloon press. Reptile the 2009 manual of the plaintiffs revolution pdf. Out of the unfortunately, plaintiffs counsel have not read the book and are therefore apparently missing out on the vast powers which this tome contains. The 2009 manual of the plaintiffs revolution balloon press 2009. Combating plaintiffs reptilian tactics in commercial.
The 2009 manual of the plaintiffs revolution reptile. Defending against the reptile transport united states. Back in 2009, a former theater director named david ball and a zealous plaintiff attorney named don keenan published a book called reptile, describing it as the 2009 manual of the plaintiffs revolution. The reptile slithers into massachusetts and makes history. Since its explosion onto the scene after the 2009 publication of david ball and don c. Keenan reptile the 2009 manual of the plaintiffs revolution sale page.
The 2009 manual of the plaintiff s revolution free download as pdf file. Written by david ball, a north carolina jury consultant, and don keenan, an atlanta plaintiffs lawyer, it describes a litigation strategy for plaintiffs that has come to be known as the reptile theory or reptile. The 2009 manual of the plaintiffs revolution, the reptile theory has changed the landscape for plaintiffs lawyers and their approach to jury trials. The keenan law firm method to witness preparation dvd, 2009, balloon press. The 2009 manual of the plaintiff s revolution behavioural sciences. To be sure, the reptile model is a skilled marketing tool of plaintiffs counsel, don keenan, and. The 2009 manual of the plaintiffs revolution, the reptile the. The 2009 manual of the plaintiffs revolution ebook 3 price. Reptile the 2009 manual of the plaintiffs revolution pdf download, this book is a compilation of the results of a series of jury research sessions conducted by the authors. As the authors explain, the reptile is that part of the brain that is continually. The 2009 manual of the plaintiffs revolution, which arguably glamorized jury nullification and created a new trial strategy for plaintiffs lawyers across the country known as the reptile theory. The manual of the plaintiff s revolution david ball, don keenan on a kindle.
Reptile the 2009 manual of the plaintiffs revolution learn how to make tort reforms impact on juries insignificant by using the jurors most primitive instincts of safety and selfpreservation. In 2009, attorney don keenan and jury consultant david ball published reptile. Jackie cooper reptile theory is the latest incarnation of a trial strategy that seeks to make use of primal, inherent and often unconscious instincts andor fear of jurors. Combating plaintiffs reptilian tactics in commercial vehicle. As the authors explain, the reptile is that part of the brain that is.
The 2009 manual of the plaintiffs revolution, don c. Reptile theory was first articulated by david ball and don c. Reptile the 2009 manual of the plaintiff s revolution summary by. The 2009 manual of the plaintiffs revolution ebookwe will not be reprinting the physical copy of the reptile 2009 manual. The books pseudoscientific premise is that when the reptile sees a survival danger, even a small one, she protects her genes by impelling the juror to. The reptilian brain, or rcomplex, is that part of everyones. These two gentlemen coauthored a book titled, reptile. The 2009 manual of the plaintiffs revolution david a. The 2009 manual of the plaintiffs revolution ebook 3.
The 2009 manual of the plantiffs revolution by don keenan david ball and over 50 million more used, rare, and outofprint books. The 2009 manual of the plaintiff s revolution by ball et al at over 30 bookstores. Don keenan, a trial lawyer, and david ball, a jury consultant with a theatre background, articulated their version of the theory for the plaintiffs bar in their book reptile. In 2009, don keenan and david ball authored a book entitled reptile. The reptile strategy and techniques are being effectively used by more of the plaintiff s bar across the country, and the defense bar, corporate america and the insurance industry must become better schooled in this methodology and proactively react as outlined in this paper. It is based on a plaintiff s attorney generalizing the defendants conduct. The 2009 manual of the plaintiff s revolution david ball, don keenan on. The 2009 manual of the plaintiffs revolution by david ball, don. The reptile theory is attributed to a former professional theatrical director, david ball ball, and a plaintiff attorney, don keenan keenan.
Relying on macleans theory about the reptile brain, plaintiffs attorney don keenan and jury consultant david ball published reptile. To confront the reptile theory headon, you need your witness to do three things. Don keenan and a great selection of similar new, used and collectible books available now at. Keenan reptile the 2009 manual of the plaintiffs revolution. This book is based on a concept by neuroscientist paul maclean that people are driven by the reptilian portion of their brains. The 2009 manual of the plaintiffs revolution is a highly influential text for the modern plaintiffs lawyer. The 2009 manual of the plaintiffs revolution, which arguably glamor ized jury nullification and created a new trial strategy for plaintiffs lawyers across the country known as the reptile theory. Limiting reptile arguments, by appeal and otherwise. To hear ball tell it, all defendants that can be seen to threaten the wellbeing of the community are looking more and more, in recent years, like food for the reptile. It posits that humans have a primitive portion of the brain, similar to reptiles, that is conditioned to pursue safety and survival. Reptile strategy has taken the plaintiffs bar by storm.
The 2009 manual of the plantiffs revolution as want to read. At depositions of a defendant driver and a companys representative or safety director, plaintiffs counsel asks whether a driver or a com. The 2009 manual of the plaintiff s revolution by david ball, don keenan will certainly always offer you motivations. The 2009 manual of the plaintiffs revolution the reptile. The 2009 manual of the plaintiffs revolution by david ball and don keenan reptile refers to the reptilian part of the brain that contains our survival mechanism. The 2009 manual of the plaintiffs revolution by david ball and don keenan. Nov 05, 2014 defending against the reptile in 2009, don keenan and david ball authored a book entitled reptile. The 2009 manual of the plaintiffs revolution by don keenan and david ball, has been analyzed extensively elsewhere, including in dris for the defense magazine. Apr 25, 2018 25 ball, reptile the 2009 manual of the plaintiff s revolution, balloon press 2009. The reptile theory asserts that you can prevail at trial by speaking to, and scaring, the. In brief, the theory calls for convincing jurors that a defendants conduct is a threat to the jurors safety. Exposing and preventing the use of reptile theory during. Learn how to make tort reforms impact on juries insignificant by using the jurors most primitive instincts of safety and self. The 2009 manual of the plaintiff s revolution by david ball, don keenan as well as others can be acquired by clicking wonderful on web link download.
Aug 03, 2016 off with the reptile dont doubt its effectiveness. The article is written in response to david ball and don c. The book purports to unlock the secrets of the black box and unleash an army of wellequipped justice seekers e. Combating plaintiff tactics commonly called reptilian. Learn how to make tort reforms impact on juries insignificant by using the jurors most primitive instincts of safety and selfpreservation. They advocated appealing to the jurors reptile brainin other words, basic survival instinct. Been hearing this book was a mustread for years at every plaintiff s bar conference around. The 2009 manual of the plaintiffs revolution, 2009, balloon press. The 2009 manual of the plaintiff s revolution 9780977442553 by david ball.
Don keenan and a great selection of similar new, used and collectible books available now at great prices. The authors advertised it as the most powerful tool in the fight against tort reform available to plaintiffs attorneys seeking to obtain favorable verdicts and extraordinary damages awards. Reptile the 2009 manual of the plaintiffs revolution summary. The theory, rather than focusing on creating sympathy for the plaintiff, emphasizes alleged failures of the defendant. Keenan reptile the 2009 manual of the plaintiffs revolution on right now learn how to make tort reforms impact on juries insignificant by using the jurors most primitive instincts of safety and selfpreservation. In 2009, attorney don keenan and jury consultant dr. The 2009 manual of the plantiffs revolution by don. The reptilian brain, or rcomplex, is that part of everyones threepart, or triune brain that unconsciously drives most of what we do. Actheauor 57excutitv u ip understanding the reptile theory. Keenan and david ball make a case for persuading jurors by appealing to their reptile brains, the oldest part of the brain and the part responsible for primitive survival instincts. May 01, 2012 the reptile is roused when there is a menace to its own genetic prospects, and such a menace can be discerned in many different kinds of cases. Free consultation call 240 4675741 the stravitz law firm helps victims and their families receive compensation for their injuries in injury and accident cases. The 2009 manual of the plaintiffs revolution, the reptile theory has changed the landscape for plaintiff lawyers and their approach to jury trials. The 2009 manual of the plaintiffs revolution, 1st ed.
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